20 January 2022
Between S U Z A N N E And...
On the occasion of the release of our new capsule collection with J'aime J'aime, focus on Caroline and Colomba, two entrepreneurial mums who have revolutionised the world of jewellery by offering a rental and upcycling service that allows you to have fun, change, reinvent and rent your favourite jewellery.
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BETWEEN S U Z A N N E A N D J'AIME J'AIME
Colomba and Caroline, the two founders of J'AIME J'AIME
Jaime Jaime, why?
Because we love jewellery! Because we like to feel free to change our jewellery and our style. Because we like the idea of consuming our jewellery in a more intelligent way!
What is your leitmotif?
As a designer, what is your daily inspiration?
Everything around us can be a source of inspiration. A person we meet in the street, an exhibition, a film that has made an impression on us. Apart from jewellery, we both have other passions. Colomba is a great insider in the field of art. I (Caroline) am passionate about theatre and literature. We draw ideas and thoughts from these respective fields, which lead to collections. But the most important thing for us is the encounters, which over time give rise to beautiful projects, like this special party collaboration.
What are your 3 key words in managing your brand?
Inventiveness, perseverance and passion.
What color would you be in a pencil box?
Colomba would be the cheerful fluorescent green and I would be the bright blue, full of life
What do you think about when you are alone in your car (or on transport)?
Colomba travels by bike (and therefore focuses on the road!). As for me, I'm a fan of the Paris metro, so practical. I make my to-do's, I answer my clients. And when I really want to disconnect, I listen to a playlist on Spotify.
What is your favorite song of the 90s?
Any Ace of Base song, it reminds me so much of my youth!
What animal could you be?
I would be a rodent (the closest to my physique), and Colomba a monkey because she would like to live in the trees.
What was the last gift you gave to someone?
I offered a personalised pouch from the lovely and committed leather goods brand L'Equipage.
What would be the gift you would like to receive?
Not really a gift, but rather a moment. To be together with my family and friends for a huge party.
What is your hair care routine?
Since the confinement, I try to space out my shampoos to preserve my hair. It's much shinier! I do a mask once a fortnight.
Finally, What J'aime J'aime accessory would you suggest to the Suzanne woman?
In my opinion, the Suzanne woman has a slightly impertinent elegance. She flouts convention and has fun with codes. She is a woman of character, yet refined and mischievous. I could see her wearing our iconic 'Colomba' necklace, or our Orso bracelet. A timeless piece that brings style to everyday life.
